Self-Care: Expectations vs. Reality

Many brands have co-opted the term self-care to market and sell their products in the name of wellness. Think bubble baths, sheet masks and spa days. Often times these products have nothing to do with authentic self-care. You may find yourself temporarily soothed or distracted, but experience no meaningful change in your overall well-being. Perhaps you even question why self-care doesn’t work for you/what you’re doing wrong?